Buy To Let Property Newsletters

See full size imageThere are dozens if not hundreds of Buy To Let Newsletters published by all and sundry.

Some are from independent people like Property Investor News whose editor Richard Bowser is a publisher and not an estate agent, mortgage broker or commercial enterprise publishing a newsletter on the side so to speak.

Some of these newsletters are free, some, like Property Investor News, have to be paid for on a subscription basis.

Some of the freebies are published only for the purpose of getting you to register so that you can receive the newsletter by email or as a sales pitch.

That gives the publisher the opportunity to send you emails about all sorts of other products and services that they are promoting.

The problem is that some of these newsletters are worth receiving because of the content, others are not, and one has to look at the content from the point of view of the publisher or promoter.

Almost regardless of market conditions there are always “green shoots” or “opportunities not to be missed” in many of these newsletters.

See full size imageA case in point is a newsletter published each month by a mate of mine Geoff Laird, a mortgage broker, Buy To Let Funding Services (South East), about the mortgage market and he is not only including mortgage rates and availability but his take on where the market is going.

Is this editorial, advertorial or advert with content?

So what are his credentials, well he was a senior member of Paragon’s staff before the retired, so probably knows a bit about mortgages!

I know Geoff and can tell you that at worst it is advertorial and best editorial  but if you didn’t know him you might find it hard to judge.

But how do you choose which to bring in to your mail box and which not to or consign to your spam eater.

Well I have subscribed to a whole lot of them and written up a small piece on each, whether I think it is worth having or not.

Trouble is you can’t rely on my judgement completely .

So please don’t hang me if  I either miss one or slate one that you like!

On another point, freebies are all very well, but subscription based buy to let newsletters or buy to let magazines may be more impartial.

That said, a recent addition, started mid 2008, is the Your Property Network, The UK’s Fastest Growing Property Magazine, or so they claim.

Subscription based started out as 80% content, 20% advertising or thereabouts and today, mid 2009, the ratios are virtually reversed!

But it still includes both useful editorial and advertorial and of course adverts.

See Newsletter Reviews for more info on any of the titles mentioned plus others.

David Humphreys

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